Most important information about himalaya products
A Study on Consumer Satisfaction towards Himalaya Skinca Products
INTRODUCTION
The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5000 year old system of medicine. It offers a wide range of pharmaceutical, personal care, consumer and animal health products. Over 300,000 doctors around the globe have endorsed Himalaya's products and consumers in over 70 countries rely on Himalaya for their health and personal care needs. Skin care now a day in the world, turn towards the use of herbal products and to adopt more natural way of life. People prefer natural food, herbal medicine and natural curing practices for healthy life. The usage of herbal cosmetics has been increased to many folds in personal care system and there is a great demand for the herbal cosmetics.
Skin care products refer to all products used for cleansing, massaging, moisturizing etc. of the skin especially the face and hands. The aim of such products is to maintain the body in good condition and protect from the harmful effects of the environment. Skincare products include cleanness facial masks, moisturizers, sunscreen, tanning sets and lotions, skin lighteners and exfoliate
Review of literature
·
Deepallsingh (2001) in his studies enticed
“entitled, “consumer behavior and banking retail product and analysis”.
Stresses that the borrower’s attitude is an important factor for the
improvement of housing loan schemes.
·
Ching-chow Yang (2003) has
stated that “consumer satisfaction measurement” highlights the strength and the
area of improvement in the quality of product. Continuous improvement is
considered one of the important quality activities for a firm to pursue the
best quality for its products. Through the continuous improvement actions, the
enterprise can increase consumer satisfaction and raise profits.
·
Dr. Jayant Deopujari in this
study entitled "Clinical dietetics in charka samhita with special
reference to skin, skin care and skin diseases" arrives at the conclusion
that due to the pollution and faulty way of life, allergic manifestation of
different food articles, hypersensitivity to certain drugs and its skin
manifestation are causes of skin disease. But he remains salient about skin
disease on account of the cosmetics.
· Mr. Charles B. Islander Janet Worsleynorwood in his book "Skin: Head-to-Toe Tips for Health and Beauty", he argues that healthy skin is about more than just looking good. As human body's organ, skin is a vital part of overall good health. Yet threats to human skin's health-sunlight, chemicals, bacteria, and even foods and medication are seemingly everywhere. Too often, information on skin care comes from advertisements, magazine and cosmetics counter attendants, despite the fact that their conclusions may be contradictory or even wrong. It also throws lights on health and beauty from head to toe. But this book concentrates much on skin's health but nothing is discussed as regards Ayurveda cosmetics.
The above table shows that of the total respondents 45% of the respondents have purchased the Himalaya Face Wash, 25% of the respondents have purchased the Himalaya fairness cream, 23% of the respondents have purchased moisturizer and only 7% of the respondents have purchased the Anti-Prespirant product
Reasons for buying Himalaya skincare products
|
Reasons |
No. of respondent |
Percentage of respondents |
|
Fairness |
20 |
27 |
|
Moisturizing
|
13 |
17 |
|
Glow /
beauty |
12 |
16 |
|
No side effects
|
30 |
40 |
|
Total |
75 |
100 |
Table shows the reasons for buying the Himalaya skincare products by the respondents. In this 40% of the respondents have purchased Himalaya skincare products because of No side effects, whereas 27% of the respondents buy Himalaya skincare products for fairness, 17% and 16% of the respondents buy Himalaya skincare products for glow / beauty and moisturizing.

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